How Brands Become Icons: The Principles of Cultural Branding: Holt, D. B.: 9781578517749: Amazon.com: Books
How Brands Become Icons: The Principles of Cultural Branding: Holt, D. B.: 9781578517749: Amazon.com: Books,PDF) Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets,7KB,6KB,Culture, Globalization and the World-System